Crisis Communication: The Aftermath of a Tragedy
Four months after Steve Scaffidi’s election in 2012 as mayor of Oak Creek, Wis., the unimaginable happened – a white supremacist fatally shot six people and wounded four others at the city’s Sikh Temple in what was described as a domestic terrorist incident and a hate crime. National media immediately descended on this city of nearly 35,000 people, and rebukes about the incident were given by President Barack Obama and Indian Prime Minister Manmohan Singh..
Don’t miss this one-of-a-kind presentation that explores being thrust into the national spotlight and the importance of having solid crisis communication and reputation management plans.
About the presenter:
Steve Scaffidi has worked extensively in public relations, media research and local government. He worked for more than 25 years as a project manager for the Nielsen Company, one of the largest media research firms in the world, specializing in audience research for the major U.S. television networks. As an Account Executive with Leonard & Finco Public Relations, Scaffidi is responsible for creating and editing communications and public relations efforts for clients as diverse as the Wisconsin Department of Transportation and the Green Bay Packers. He owns Marketpoint Media and is the founder of Oak Creek Cares, a donor-advised fund associated with the Greater Milwaukee Foundation, whose sole mission is to raise funds to promote programs which increase the safety and security of the community.